This describes the essential skills and knowledge and their level required for this unit

Essential knowledge

The candidate must be able to demonstrate essential knowledge required to effectively do the task outlined in elements and performance criteria of this unit manage the task and manage contingencies in the context of the identified work role

This includes knowledge of

Relevant legislation and regulations that may impact on the marketing and promotion of optical goods and services including

Therapeutic Goods Act

privacy legislation

relevant health Acts

Customer demand and market trends

Organisation policies and procedures in relation to marketing and promotional activities

Range and availability of new products and services

Relevant legislation and regulations that may impact on the marketing and promotion of optical goods and services including

Therapeutic Goods Act

privacy legislation

relevant health Acts

The range of optical products and services knowledge and understanding

Essential skills

It is critical that the candidate demonstrate the ability to effectively do the task outlined in elements and performance criteria of this unit manage the task and manage contingencies in the context of the identified work role

This includes the ability to

Consistently use time effectively and provide quality customer services in an optical environment

Demonstrate pricing of goods and services

Demonstrate skills in relation to the layout and presentation of promotional materials

Plan and organise activities

Use demographics and statistics to determine existing and potential markets

Use language literacy and numeracy skills relevant to the role and workplace requirements

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria Required Skills and Knowledge the Range Statement and the Assessment Guidelines for this Training Package

Critical aspects for assessment and evidence required to demonstrate this competency unit

The individual being assessed must provide evidence of specified essential knowledge as well as skills

Observation of actual or simulated workplace performance is essential for assessment of this unit

Consistency of performance should be demonstrated over the required range of situations relevant to the workplace

Where for reasons of safety space or access to equipment and resources assessment takes place away from the workplace the assessment environment should represent workplace conditions as closely as possible

Context of and specific resources for assessment

Resources essential for assessment include

Access to an optical dispensing practice

Method of assessment

Observation in the work place

Written assignmentsprojects or questioning should be used to assess knowledge

Case study and scenario as a basis for discussion of issues and strategies to contribute to best practice

QuestioningTests

Access and equity considerations

All workers in the health industry should be aware of access and equity issues in relation to their own area of work

All workers should develop their ability to work in a culturally diverse environment

In recognition of particular health issues facing Aboriginal and Torres Strait Islander communities workers should be aware of cultural historical and current issues impacting on health of Aboriginal and Torres Strait Islander people

Assessors and trainers must take into account relevant access and equity issues in particular relating to factors impacting on health of Aboriginal andor Torres Strait Islander clients and communities

Related unit

This unit should be undertaken after or in conjunction with unit

HLTOPDB Work effectively in the ophthalmic industry

HLTOPD401B Work effectively in the ophthalmic industry

Legal, ethical and environmental constraints may include:

Clients may include but is not limited to:

Demographics of client groups may include:

Promotions may include but are not limited to: